There are thousands of social media blogs and millions of social media experts on Twitter out there. These blogs and influencers get really repetitive really quickly – because ultimately, there are really just three main things you can get out of them:
That brands have to embrace authenticity and transparency, that they should be listening to what people are saying online and having conversations with them, and that they have to invest in content.
They are helpful in understanding social media – and I read them to find out about new tools, new apps and updates in the space. But they’re really not helpful in understanding people – and their relationship with brands. Maybe someone should start one that allows a little insight into people and their behaviours instead.